The Circadia European branch has been active since August 1, 2022. Under the management of Karim Benguerich, Circadia by Dr. Pugliese is consistently taking the next step and opening up to marketing in German-speaking countries, Eastern, Central and Southern Europe as well as North Africa and the Middle East. Wiesbaden, in the center of the Federal Republic and well-known health resort city as well as Germany in the heart of Europe were completely consciously selected as location. Not least the proximity to the Frankfurt airport, which simplifies the logistics substantially. This also applies to the personal customer service. More than 20 years Karim Benguerich - with different systems and devices in the field of aesthetics, cosmetics or medicine successfully active and his core competencies are considered unchallenged. He looks to an international and resilient network which should contribute substantially to the success of the brand.

Karim Benguerich: "Since 2001, I have marketed a wide variety of medical devices for aestheticians, dermatologists or product lines for cosmetic institutes. Among them were 'hydrafacial', the 'SkinPen' and many others. I have known Circadia and Michael Pugliese for many years. Just as long I wanted to open this brand for the European market. Now it has finally succeeded and I am looking forward to the common as well as successful future. Until now, everyone who has been lucky enough to experience the lasting effectiveness of this professional skincare in America has been waiting to buy it in Europe. Accordingly, the feedback from prospective customers and clients is already overwhelming," and Michael Q. Pugliese adds: "I appreciate Karim as a strategic entrepreneur. Before he commits himself to a product, he studies it intensively, considers all aspects of marketing and tests the brand as well as the products. We were able to convince him of Circadia and inspire him and his team. I am very happy to have a partner at my side who has such a deep market and product knowledge. And look at what an impressive training center has been created here and how many accepted our invitation to the opening. I am convinced of the success and the partnership, precisely because the feedback from all sectors has been consistently positive." Circadia Europe has set up a large esthetics center in Wiesbaden, with treatment and training rooms. Nora Benguerich, Sales Manager for the German-speaking region, comments: "Here we will regularly realize customer workshops, application trainings, webinars and product trainings as well as the dialogue-based exchange of experiences. It is precisely this support in pre-sale and after-sale that is very well received at the 'point of sale'. Our training dates are already fully booked. Alexander Jolig has a clear opinion of the brand: "Karim and I are old buddies, but my wife has known Circadia for many years and swears by it. And what can I say, women are always right."